One-Day Faculty Development Programme (FDP) on “Applied Marketing Research”
DVHIMSR, Dharwad organized a One-Day Faculty Development Programme (FDP) on “Applied Marketing Research” on 18th October 2025. The FDP aimed to strengthen faculty knowledge of modern tools, techniques, and teaching approaches in marketing research and analytics.
The programme was inaugurated by Dr. N. Ramanjaneyelu, Professor of Management and Chief Guest, who emphasized the value of Applied Marketing Research as a bridge between theory and practical business applications. Dr. Sunilkumar Hiremath, Director, delivered the presidential address, highlighting the institution’s commitment to academic excellence and continuous learning.
Dr. Chetan V. Hiremath, Professor, M. S. Ramaiah University of Applied Sciences, led an insightful session on Marketing Research and Analytics, focusing on data-driven decision-making. Dr. Jyoti Hallad, Director, IER-JSS, conducted a session on Qualitative Research Methods, while Dr. Praveen, Assistant Professor, IER, guided participants on Research Paper Writing and Publication.
The sessions were interactive and enriching, providing participants with valuable perspectives on research methodologies and applications. The event concluded on a positive note, marking the FDP as a successful and impactful academic initiative.
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